For the past 5 years, Hansen Creative has teamed up with us to produce Hyundai’s high-end brochures as well as the entire family of online, interactive brochures. The Hyundai Genesis and Equus models rival directly with the luxury brands such as Lexus, BMW and Mecedes-Benz.
Hyundai incorporates the energy and movement found in nature’s contours into the silhouette of every Hyundai vehicle. We emphasized this concept in each brochure design we developed for the North American market.
In partnership with RR Donnelley, we re-imagined the Genesis brochure with a blind embossed cover and vellum flysheet that communicates the car's premium status using visceral, tactile design.