Our creative team, in collaboration with Ding Communications, came up with a stylish advertising campaign for Greater Nevada Credit Union’s auto loans. Creating hand-drawn illustrations set the stage for developing the tv commercial, outdoor billboard and collateral.
Colorful and fun was the creative force behind each hand-drawn illustration. Bringing these illustrations to life through the animation process was a sinch plus they really stood out in all the printed pieces.
The backdrop to all the scenery was inspired by our local surroundings to give that hometown feel but with a whimsical twist.
This tightly directed video was a perfect blend of fun graphics, simple music, clear VO, and savvy animation style.
Point of purchase standee
To drive home this clever campaign, we designed this car cutout so customers can capture their smiling face behind the wheel.